Per-event snow pricing feels transparent: it snows, you pay. But three things compound against you in a typical Lake Michigan winter.
The three things nobody mentions
- Event count is never what you expect — West Michigan averages 34 trigger events per season
- Priority routing goes to contracted clients — per-event callers wait
- Insurance documentation needs unbroken service logs, not ad-hoc receipts
A seasonal fixed-fee contract with a 1" or 2" trigger depth guarantees dispatch, documentation, and predictable cost. Per-event works when events are rare and your risk tolerance is high — neither is true here.